PureRoots date powder is pitted dates, dried further and milled. That is all of it — no refined sugar, no jaggery, no glucose syrup, no anti-caking agent to keep it flowing. The sweetness, the fibre and the minerals are the fruit’s own.
It is the only sweetener in the range, and the reason it exists is measurement. Dates are sticky and impossible to spoon; as a dry powder you can weigh them, bake with them, and swap them into a recipe without guessing.
Machine-dried, not sun-dried
Dates are close to two-thirds sugar, which makes them a magnet for insects and mould on an open tray. Sun drying a high-sugar fruit in the open is the single most hygienically risky thing you can do with it.
In a closed chamber the fruit dries untouched, and the temperature stays below the point where sugar starts to caramelise and turn bitter. What comes out is dry enough to mill and clean enough to eat straight from the pouch.
How to use date powder
- In place of sugar. Three-quarters of a cup for every cup of sugar. It browns faster, so drop the oven ten degrees.
- In shakes and porridge. A spoon sweetens and thickens at the same time.
- In ladoos and energy balls. Binds as well as it sweetens, so you need less ghee.
- In curd or over fruit. A caramel note without anything refined.
Taste and texture
Deep caramel sweetness with a faint toffee edge — more interesting than white sugar and less sharp. Not as sweet as sugar spoon for spoon, which is why the ratio is three-quarters. Slightly hygroscopic, so it may firm up in the jar; break it with a fork.
Ingredients and storage
Ingredients: 100% dried dates.
Storage: Airtight, cool and dry. This is the most moisture-sensitive of the ten — it will cake in an open pouch during monsoon.
Best before: 12 months from packing.
FAQs
Is any sugar added?
None. Everything sweet in it came out of the fruit.
Can diabetics use it?
It is still fruit sugar and still counts. Ask your doctor — we are not going to tell you it is a free food, because it is not.
Why has it gone hard in the jar?
It has drawn moisture from the air. Harmless — break it up with a fork and keep the lid tighter.


